European Co-Prime Sales Director - Flexible Location

Ref: 137 Date Posted: Wednesday 12 Feb 2020
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Role: European Co-Prime Sales Director

Role Type: Full Time, Permanent

Location: UK

SD Worx are looking for a talented, hardworking individual with great energy, leadership, and initiative to drive sales results of non-core applications across the European Mid-Market, Enterprise and Public Sector Segment.Non-core applications include Workforce Management and Talent Management.

Your Role:

The Co-Prime Sales Director for non-core applications must demonstrate the ability to build application sales by working proactively and collaboratively with the sales teams across the European Mid-market, Enterprise and Public Sector segments.

This Co-Prime Sales Director will formulate and execute a sales strategy for non-core applications within each of the segment regions, share intelligence with the sales teams to increase their capabilities and to drive revenue growth in this area.

They will work in partnership with the existing account-owning Sales Exec’s and Sales Managers in the regions and will carry an overall overlay quota for the non-core product sales across the whole segment.

This position requires constant collaboration with Sales Leadership, Product, Marketing and Market Readiness teams.


  • Build relationships with sales leaders that translates into scalable, repeatable practices that drive the sale of non-core applications across the whole segment
  • Works closely with product, partners, industry, operations, and additional subject matter experts on the creation of materials needed to promote the sales of non-core applications.
  • Utilises technology to gamify, track and measure the completion and effectiveness of upselling/cross selling of non-core applications
  • Works with the sales readiness team to communicate program and individual sales leader progress 
  • Partners with marketing to ensure programs are measured and trackable and communicates results to key business stakeholders 
  • Manage non-core application online communication channels (teams, Chatter, Workplace) to foster greater collaboration, transparency and further development
  • Identifies gaps in knowledge and processes, working to rectify and work with appropriate resources to address needs 
  • Identify and develop key accounts to establish ongoing business based partnerships to create sustainable revenue stream and enable sales executives to close business
  • Develop and execute successful sales campaigns
  • Work with marketing teams to drive campaigns that create leads from prospecting efforts as well as create campaigns for sectors events.
  • Drive sales campaigns in the vertical to create opportunities and long-term revenue growth
  • Actively participate in key deals, strategy, execution, and building customer and external partner relationships
  • Work with other functions such as Product & Industry Strategy and Channel to represent and inform about the needs of the Customers
  • Manage relationships for some of our major customers in your area of expertise
  • Overachieve on annual sales quota targets for the non-core products across the whole segment.
  • Work with the segment leaders and product marketing team to define the go-to-market strategy
  • Actively participate in key deals, strategy, execution, and building customer and external partner relationships

Your Profile:

  • Strong, detailed knowledge of software sales cycles and sales process
  • Proven track record of working with and influencing sales execs and sales management
  • Strong ability to represent concepts, as well as summarize and communicate complex ideas into curriculum with a strong sense of how sales professionals think, operate and absorb training
  • Excellent project management skills
  • Get it done attitude with a strong sense of team 
  • Excellent presentation and delivery skills
  • Excellent oral and written communication skills with a flair for storytelling
  • Self-motivated with the ability to work with minimal supervision
  • Strategic thinker that can see the big picture, innovate and adapt to constant change.
  • Great interpersonal skills that span across various cultures and professional backgrounds. Ability to connect the dots organizationally, network effortlessly and influence various roles, levels and profiles to drive collaboration and program excellence
  • Ability to engage and inspire through both content and delivery, always innovating and thinking bigger
  • Strong track record of success selling SaaS solutions
  • Consistent over-achievement against quota
  • Experience working in a Multi-channel sales environment
  • Proven ability to work well as part of an extended sales team and to lead initiatives.
  • Ideally from project portfolio management or software/solutions sales background
  • Be creative with strong problem solving skills and the ability to succeed in a fast paced environment

It’s your move!

SD Worx are the European Market Leader in Payroll, HR & Time with 65,000 customers in more than 90 countries.

People bring life to business and work is a big part of life. We build payroll & HR services and solutions that contribute to the success of both companies and individuals. We have years of experience in our teams, and some of the most knowledgeable and influential people in the industry. We’re committed to sharing this expertise with you. We value the contribution of our colleagues and have a significant focus on personal development and career growth – it really is our people who make the difference! We provide a friendly and inclusive work environment and encourage innovation.

If you have the skills and character to make a positive impact at SD Worx, we’d love to hear from you!

Our Mission

For Life. For Work.

To make payroll and HR services essential for the continued success of companies and individuals.

Working at SD Worx means winning trust and taking responsibility, displaying initiative and most importantly, being energized by others. If you have a passion for HR, IT and Payroll Services, then we can promise you one thing: you’ll never get stuck in a rut at SD Worx. You will get the opportunity for self-development in the direction you want to go. You will learn from the best, so you can be at your best.